Brian Mills' Resume

BRIAN MILLS	Atlanta, GA 30033
linkedin.com/in/brianmills

OVERVIEW

Having a passion for developing results-driven online strategy, Brian Mills leverages a decade of interactive experience in the finance, travel, publishing, and nonprofit sectors. Specializing in the successful formulation and management of sustainable online communication for Fortune 100 companies - including Citigroup, The Home Depot, Merrill Lynch, and The Coca-Cola Company - Brian is chiefly interested in synthesizing usability, findability, relevance, signification, and taxonomy as methods for establishing meaningful, engaging dialogues.

SKILLS

Access ~ AMA / AP / Chicago styles ~ BEA AquaLogic ~ CSS ~ Documentum ~ Dreamweaver ~ Excel ~ FileMaker ~ Flash ~ Google / HBX Analytics ~ HTML ~ Illustrator ~ InDesign ~ JavaScript ~ NetObjects ~ OmniGraffle ~ Omniture ~ PageMaker ~ PeopleSoft ~ Photoshop ~ Project ~ Quark ~ RedDot ~ Responsys ~ RSS ~ SAP ~ SEO / SEM ~ SharePoint ~ Stellent / Oracle Content Management ~ TeamSite ~ Vignette ~ Visio ~ WebTrends ~ XML

EXPERIENCE
InterContinental Hotels Group, Atlanta, GA	2008 - Present
SENIOR CONTENT SPECIALIST & PORTAL ADMINISTRATOR
Develop editorial standards and governance plans as well as training documentation and user education plans Provide usability consulting, content / design services, and develop employee communication strategies Identify and establish site requirements / standards, Section 508 compliance; develop overall site navigation Lead integration / approval of all feature stories, company announcements, and teasers to drive traffic Manage content and user experience of employee portal; develop dynamic interdepartmental communication Extensive cross-functional team experience with corporate communications, IT, and HR departments Establish measures and timelines to ensure timely projects and achieve goals on multi-national initiatives -
Macquarium, Atlanta, GA	2007 - 2008
CONTENT STRATEGIST
Developed content plans for websites and complex applications to meet business objectives and user needs Defined and/or advised on strategic direction for content delivery to support requirements Generated detailed site content inventories / audits evaluating breadth, organization, and presentation Developed content for tone, style, and voice; worked with stakeholders to define governance and workflows Defined content elements to be created, re-written, migrated, or removed Supported content developers in content creation and policy adherence Presented strategy deliverables to clients, including competitive site analyses Created taxonomies and metadata frameworks for grouping / tagging content Developed models for CMS implementations, defining elements and classification schemes Understood user-centered design methods, techniques, and deliverables Closely collaborated with Information Architect, Business Analyst, and Software Engineer -
Citigroup's ThankYou Network, Long Island City, NY	2006 - 2007
VICE PRESIDENT, WEB MAINTENANCE
Advocated the desired user experience, built business requirements, and facilitated requirements calls Managed weekly maintenance, performed UAT and QA, resolved production issues, and led team meetings Created functionality for program servicing, account management, promotion, and rewards presentation Developed test scripts to ensure security / compliance policies were followed and critical approvals acquired Led multiple simultaneous projects involving cross-functional teams with budgetary / schedule constraints Communicated, documented, and collected design requirements via web project management techniques Coordinated software / internet development lifecycle, interactive agency deliverables, and legal agreements Refined program / partner content for SEO and internal search; managed servicing emails on a weekly basis Facilitated cross-channel development and implementation of dynamic marketing segmentation technology -
Merrill Lynch (Randstad on-site), Plainsboro, NJ	2005 - 2006
CONSULTANT, E-MARKETING MANAGER
Oversaw all aspects of consumer, business, and nonprofit credit card and mortgage websites and intranets Interfaced with internal and external partners and vendors to improve information architecture Supervised operations focus on content management, search engine optimization, and design enhancement Analyzed web metrics to determine usability requirements that support business goals and ROI Presented monthly analytics reports to senior management - evaluated client engagement and conversions -
Western New England College, Springfield, MA	2004
ASSISTANT DIRECTOR, RELATIONSHIP MARKETING
Managed 15 employees and 10 volunteers - solicited $1,000,000 via appeals / events for 36,000 alumni Constructed contact databases, generated holdings reports - streamlined client data efficiency Enhanced strategic objectives for interactive lead generation through innovative market segmentations Trained and motivated client relations division on marketing procedures, delivery, and reporting -
National Fire Protection Association, Quincy, MA	2001 - 2003
WEB EDITOR, DIRECT MARKETING
Attained 140,000 unique website visitors per week - wrote and edited assorted online news content daily Saved $250,000 annually - converted newsletters from printed bimonthlies to online monthlies Engaged diverse membership of 75,000 through creation of e-mail newsletters for targeted audiences Planned, wrote, and designed promotional websites for biannual industry symposia and expos Developed media spots for business conferences using photography, videography, and digital editing skills Established online "Terms of Use" for copyright, trademark, service mark, and licensing policies -
Kluwer Academic Publishers (now Springer), Norwell, MA	1999 - 2001
INTERACTIVE MARKETING COORDINATOR
Directed $300,000 communications budget - increased sales 20% and created annual marketing plans Launched 12 worldwide direct mail / web campaigns - introduced unified publications branding Headed design, production, and promotion of global products for scientific, technical, and medical titles Negotiated print contracts and mail list acquisitions ahead of schedule - saved $13,000 annually Conducted representation and created displays / press kits for pharmaceutical conferences / trade shows Instituted revitalized e-commerce strategies and solutions - implemented an online marketplace -

EDUCATION
BRANDEIS UNIVERSITY, Waltham, MA	1999
BA American Studies (Journalism / Communications)
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QUINCY COLLEGE, Quincy, MA	2000
Desktop Publishing and Graphic Design Certification
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ASSOCIATED GRANT MAKERS, Boston, MA	2004
Grant Research and Proposal Writing Programs
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HUMAN FACTORS INTERNATIONAL, Fairfield, IA	2009 (expected)
Certified Usability Analyst (in-progress)
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VOLUNTEERING
Mozilla Corporation, Mountain View, CA	2008 - Present
FIREFOX STYLE GUIDE ADVISORY PANEL
Produce easily digestible design standards for all community members, partners, agencies, employees, etc. -
Atlanta Community Food Bank, Atlanta, GA	2007 - Present
PRODUCT RESCUER
Inspect, sort, and pack donations of food, paper goods, medicines, and cleaning products for distribution -
The Ellie Fund, Boston, MA	2003 - 2005
ADVISORY BOARD
Fundraising event planning experience; "Official Oscar Night America Party - Benefiting the Ellie Fund" -
Boston Cares, Boston, MA	2003 - 2005
PROJECT MANAGER
Mobilized and led groups of up to 80 volunteers in several biweekly community development projects -

Brian Mills' Resume (Last updated February 10th 2009)